This British Nigerian Newcomer Is Behind Our Favorite Spring Campaign

Stylist Tokyo James’ first collection is out there but ultimately wearable.

When it comes to menswear, there's not a whole lot of room for flare before you start teetering into the realm of the potentially unwearable avant-garde. But despite newcomer (to design, he's a well-known stylist) Tokyo James' penchant for marrying unusual textiles and daring silhouettes, his menswear still comes across as crisp, covetable, and ultimately wearable. Though Tokyo James made a name for himself working as a stylist and as the founder of digital monthly publication Rough UK, his website notes that his line was born after he relocated back to Lagos, Nigeria. This appears to be his first collection, and we can't wait for more.

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This British Nigerian Newcomer Is Behind Our Favorite Spring Campaign