Arca Soundtracks Prada’s Spring Campaign Video

Coming off the heels of their SS16 menswear film featuring Lotic’s “Slay.”

January 15, 2016

For the soundtrack of its spring video campaign, Prada has tapped endlessly imaginative Venezuelan producer and former The FADER cover star Arca. The video, titled "Family Violence," is a collage of disconnected, textural shots that highlight the slightly eerie atmosphere and intricate detailing of their spring 2016 collection. Prada describes the film as a study in "fragmenting" and "layering the decades of the past," an ethos echoed by Arca's original composition, which weaves traditional orchestral instruments into a loose, deconstructed tableau. This isn't Prada's first foray into the world of experimental electronic composition, Dazed notes that their spring menswear campaign film, released last week, is soundtracked by Lotic's "Slay."

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Arca Soundtracks Prada’s Spring Campaign Video