Rihanna Appears In A New Superbowl Ad

Along with Colbert.

January 18, 2016

CBS recruited Rihanna to help promote several of the marquee events that will be broadcast on the station in February: the Super Bowl, the Grammy Awards, and a special episode of Colbert. In a clever acknowledgement of the anticipation for Rihanna's ANTI album, the singer tells everyone, "I'm worth the wait."

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Coldplay will perform at this year's Super Bowl halftime show, and Beyoncé will be making a guest appearance. The Grammys take place the following weekend.

Rihanna Appears In A New Superbowl Ad