Cam'ron is approaching the sunset days of his career in music. "I'm winding down," Harlem's rap king told The FADER over the phone last week, "getting more focused on movies and television." And indeed, his current on-screen endeavors, which include the sequel to his 2014 Netflix film Percentage and a pilot for a semi-autobiographical sitcom that sounds like a cross between 50 Cent's MTV reality show The Money And The Power and The Office, sound promising. But before he fades out of the rap game, he's got one more album to drop: Purple Haze 2.
Cam's so-called retirement album, Purple Haze 2 is allegedly slated to arrive this fall. And today, the Dipset boss has delivered a new song called "U Wasn't There," a classic Killa style pean to the lesser-known friends, family, and foe who helped shape his two decades long career. Each one of these folks is featured visually in the song's accompanying self-directed video (above), which is a web art-style slideshow comprised of photos Cam'ron collected from Facebook, Instagram, and his mother's archive.
"Everybody knows the usual suspects when it comes to me, the people I rap with or the people I always shout out," Cam explained. "This is giving me a chance to shout out some of the people I never have. I feel good doing something like this. It's kind of the story behind the story."
Below, meet the teenage sweetheart who kept him clothed, the basketball coach who kept him focused, the record execs who were first to sign him, and his petty cousin "Joe."