Drake Builds Anticipation For Album Release With More Billboards

Views is due on April 1.

February 10, 2016

All Star Weekend 2016

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Aubrey Drake Graham is not a man to do things by halves, so the promotional campaign for his highly anticipated fourth studio album consists of more than a few social media posts. This week, Drake's beloved hometown of Toronto is hosting the forthcoming NBA All Star weekend—the first time the event has been held on non-U.S. soil—and adverts for the album are springing up all over the 6, in time to catch the hoards of basketball fans that will be descending upon the city.

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Drake himself initially pointed out the new additions to the city, Instagramming a towering billboard displaying the word "VIEWS," reminiscent of his 2015 stunt, when he erected a giant advert declaring "The 6 is watching." Other keen-eyed residents soon spotted additional promo material: one poster provides straightforward mathematical education for fans, proclaiming: "FOUR PLUS TWO EQUALS 6," and another opts for simplicity by showcasing some of Toronto's famous sights. Views From The 6 is set for release in April.

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Drake Builds Anticipation For Album Release With More Billboards