Kevin Gates is continuing on the promo warpath following the release of his album Islah. Today, he shares the official video for "Pride," which co-stars his wife Dreka and his daughter Islah, the album's namesake. Directed by First Impressions, the new visual finds Gates incarcerated while he raps about wanting to be the tough guy and the softie at the same time. "Think about you all the time, start to feel it backfire / No one love you like I, hope our love ain't expire / Tryna figure out why, dyin' on the inside / One day I'll get over my pride," goes the hook. Watch above, and revisit his videos for "2 Phones" and "Castle."