Charli XCX Announces New Label, Previews “Vroom Vroom” Prod. SOPHIE

The U.K. artist will release an EP this Friday through Vroom Vroom Recordings. Stream new music from her signees RIVRS and CuckooLander.

  Via PR

For Charli XCX, more is always more. In the past couple of years, the U.K. pop singer's credits have run the gamut of genre, from pop smashes with Icona Pop and Iggy Azalea, collabs with electropop legends like Giorgio Moroder and Simon Le Bon, as well as an unexpected, pum pum-patting feature with Ty Dolla $ign. XCX brings a bratty power-pop style to her collabs, where lyrics are shouted as much as sung, as if with a don’t-fuck-with-me lip curl.

As well as recently making a documentary about sexism in the music industry, XCX has also been working to start her own label, Vroom Vroom Recordings, which is announced today. She’ll release a new 4-track EP, Vroom Vroom, through the imprint this Friday, with the title track produced by SOPHIE. Listen to it below, alongside tracks from London-based duo RIVRS and U.K. singer Cuckoolander (both of which are coming soon on the label).

Charli XCX explained more over email about her new venture:

"Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision. That inspires me and it's why I want to work with them. I've always been fascinated by shy and introverted people—something that I am mostly not—and I feel both acts are in different ways. It captivates me and sucks me in, and I think their music will do the same for others. I've worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I'm making beautiful party songs right now and this is just the start. The album goes to other places and I can't wait for people to hear it. I feel the most creative I have in a long time and I couldn't be more excited for the next chapter."

Label signees RIVRS have also shared the video for "Friend Lover" (dir. Hannah Marshall) below:
Vroom Vroom EP is out on February 26 via Vroom Vroom Recordings.
Charli XCX Announces New Label, Previews “Vroom Vroom” Prod. SOPHIE