February 23, 2016
![Kanye West’s <i>The Life Of Pablo</i> May Have Doubled ‘idal's Subscriptions](https://thefader-res.cloudinary.com/private_images/w_760,c_limit,f_auto,q_auto:best/GettyImages-509641192_j2vkxr/kanye-west-the-life-of-pablo-tidal-subscriptions.jpg)
Kanye West's new album The Life Of Pablo's first week of release may not register on Billboard, but it's built up a remarkable number of first-week sales of a different kind: the album is credited with more than doubling Tidal's subscriptions from 1 million to 2.5 million, reports TMZ.
ADVERTISEMENT
According to the sources, TLOP “...has already been streamed millions of times in less than two weeks, which is a record for the service” and another release could be forthcoming, perhaps even that rumoured physical edition. TMZ calculates that all those new subscribers could lead to $15 million in new revenue for Tidal. We've reached out to Tidal for comment and we'll update the post if they get back to us.
ADVERTISEMENT