Kanye West’s The Life Of Pablo May Have Doubled ‘idal's Subscriptions

It’s breaking streaming records, too.

February 23, 2016
Kanye West’s <i>The Life Of Pablo</i> May Have Doubled ‘idal's Subscriptions Dimitrios Kambouris / Getty Images

Kanye West's new album The Life Of Pablo's first week of release may not register on Billboard, but it's built up a remarkable number of first-week sales of a different kind: the album is credited with more than doubling Tidal's subscriptions from 1 million to 2.5 million, reports TMZ.

ADVERTISEMENT

According to the sources, TLOP “...has already been streamed millions of times in less than two weeks, which is a record for the service” and another release could be forthcoming, perhaps even that rumoured physical edition. TMZ calculates that all those new subscribers could lead to $15 million in new revenue for Tidal. We've reached out to Tidal for comment and we'll update the post if they get back to us.

More from FADER Video
Kanye West’s The Life Of Pablo May Have Doubled ‘idal's Subscriptions