Nashville psych pop duo Keeps—Robbie Jackson and Gusti Escalante—have just released their self-produced debut album Brief Spirit on Old Flame Records. Album song "Everyday," the music video for which premieres today, is bright and fresh from the first note to the last.
At first, Jackson and Escalante were apprehensive of making music videos—"We’ve always been terrified of the idea," they confessed to The FADER in an email. But as "Everyday" is "about how self-doubt can get so heavy that it can cloud the entire purpose behind what it is you're doing," as the duo sums it up, it was the perfect song with which to try their hand at music video production. I've been thinking that I've been thinking too much, Escalante sings, strolling down a sunny suburban street as seriously feel good Wakin On A Pretty Daze vibes back him. Throwing themselves into the goofy, fun plot of "Everyday"'s video is how Keeps are Peelin' away at the skin in order to see things so clearly now; it's part of the band's process of shedding hesitation and uncertainty.
"Of all the songs on Brief Spirit, we knew 'Everyday' would be the best fit for what a Keeps music video would look like," the duo continued. "We recruited our good friend Josh Gilligan who hadn’t made a music video before, but we knew he’d be the right man for the job because he'd able to help create something goofy and ridiculous. We recorded the whole thing in the matter of a day, and are really pleased with how it ended up. Hopefully just the right amount of cheese.
"The storyline for the 'Everyday' music video is a take on a dramatic crime drama of sorts. Two dudes wake up and have entirely different mornings. Gusti’s starts in a bummer way, while Robbie wakes up for his segment on TV for being a local hero who fights crime. His current case is tracking down some kidnappers (played by our buddies in The Lonely Biscuits) who end up kidnapping Gusti. The rest is history. We’re not holding our breath on any SAG Awards for this one, but if you do know anyone at the Guild, maybe give them a heads up on some up-and-comers."
Watch "Everyday" above, and order Brief Spirit here.
March 15 - Nomad / Austin
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* w/ Kitten