M.I.A. Joins Forces With H&M To Promote Clothes Recycling

Mark your calendar for World Recycle Week.

March 15, 2016

@hm for #WorldRecycleWeek! SOON COME! #ad

A photo posted by MIA (@miamatangi) on

M.I.A. is planning to put out a new video on April 11 to raise awareness about "the environmental impact of clothes going to landfills around the world." The clip comes with the blessing of H&M, which is launching a program called World Recycle Week. According to the company's website, "the idea is simple: Bring your unwanted clothes (from any brand, in any condition) to your nearest H&M store. H&M will recycle them and create new textile fiber, and in return you get vouchers to use at H&M. Everybody wins!"

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World Recycle Week will be April 18 - 24. During that period, H&M aims to collect 1,000 tons of recycled clothing. Get more information here.

M.I.A. Joins Forces With H&M To Promote Clothes Recycling