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J.R. Lives For The Moment In His “Today” Video

A new visual from the rapper out of St. Louis.

March 16, 2016

True to its title, “Today” is a song about valuing the present. I live for today, the hook declares. Another voice in the background adds an enthusiastic endorsement: fuck tomorrow! Squat Beats produced the track, which came out recently on J.R.’s Gang Season EP.

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"When me and Squat get in the studio, our records always come out crazy," J.R. tells The FADER in an email. "It's actually Squat singing the the background vocals on the record saying, 'I live for today.' He's up next as far as producers. We knew we had one as soon as I laid the hook down."

The video for the song is set in St. Louis, J.R.’s hometown. The camera tracks a day in the life of the rapper, who drives around in a fancy car, survives an assassination attempt, and makes it home unscathed. J.R. calls the visual "the modern day version of Ice Cube's 'It Was A Good Day.'" Watch the Rick Nyce-directed clip above.

J.R. Lives For The Moment In His “Today” Video