Watch M.I.A.’s New Video For “Rewear It”
As part of H&M’s World Recycle Week campaign.
Earlier this week, M.I.A. uploaded a trailer for a new visual for "Rewear It," a track for her campaign with H&M promoting World Recycle Week. Today, Vogue premiered the full video, which features her dancing on top of skyscraper-high stacks of paper. While she filmed her part in Europe, M.I.A. told Vogue that other clips were shot in Senegal, Iceland, and the United States.
M.I.A. also spoke to her confidence that her partnership with H&M could only cause change for the better. “If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things," M.I.A. told Vogue. "At least they’re even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance.”
The World Recycle Week campaign runs April 18-24, during which H&M aims to collect 1000 tons of unwanted clothes from customers around the world. Watch "Rewear It" above.
