Watch M.I.A.’s New Video For “Rewear It”

As part of H&M’s World Recycle Week campaign.

April 10, 2016

Earlier this week, M.I.A. uploaded a trailer for a new visual for "Rewear It," a track for her campaign with H&M promoting World Recycle Week. Today, Vogue premiered the full video, which features her dancing on top of skyscraper-high stacks of paper. While she filmed her part in Europe, M.I.A. told Vogue that other clips were shot in Senegal, Iceland, and the United States.

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M.I.A. also spoke to her confidence that her partnership with H&M could only cause change for the better. “If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things," M.I.A. told Vogue. "At least they’re even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance.”

The World Recycle Week campaign runs April 18-24, during which H&M aims to collect 1000 tons of unwanted clothes from customers around the world. Watch "Rewear It" above.

Watch M.I.A.’s New Video For “Rewear It”