Last year while promoting his hi-fi streaming device Pono, Neil Young claimed that the growing sales of vinyl records were just “a fashion statement.” There may be some truth to that, according to a recent study by ICM and shared with the BBC.
A survey of vinyl record buyers found that 48% of people who bought a record in the past month haven't listened to it yet, and 7% of consumers don't even own a turntable.
A student named Jordan Katende from Manchester told BBC News that he's just searching for a feeling. "I have vinyls in my room but it's more for decor. I don't actually play them.It gives me the old-school vibe. That's what vinyl's all about.”
The same study revealed that 25-34 year olds are the age group buying the most records. Additionally, 45% of vinyl buyers first heard the music they most recently purchased on a streaming service.
Somewhere, Neil Young is lying splayed on a throne of Ponos, laughing.