Snapchat Added A “Purple Rain” Filter To Mourn Prince

A few hours after his death, fans can pay tribute on social media.

April 21, 2016

Snapchat added a purple rain filter in response to Prince's death. (h/t @passantino) pic.twitter.com/Vguh6F2qNV
— Michael Gold (@migold) April 21, 2016

Soon after it was confirmed that Prince died today, Snapchat added a new “Purple Rain”-themed filter, The New York Times reports. It showers the user's Snap in little purple showers.

RIP Prince (I love the purple rain in the snapchat filter; so fitting & it's raining outside rn) ☔️☂☔️ pic.twitter.com/HYXSD145bB
— allegiant ca (@AllegiantCA) April 21, 2016

Snapchat with the purple rain filter. 👍🏼 pic.twitter.com/RWokEX0QZU
— Joe (@JoeAlv) April 21, 2016

Yesterday Snapchat was roundly criticized for a Bob Marley filter, released on 4/20, that some saw as a form of blackface.

Pop, Prince, snapchat

Snapchat Added A “Purple Rain” Filter To Mourn Prince

A few hours after his death, fans can pay tribute on social media.

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