Snapchat Added A “Purple Rain” Filter To Mourn Prince

A few hours after his death, fans can pay tribute on social media.

April 21, 2016

Soon after it was confirmed that Prince died today, Snapchat added a new “Purple Rain”-themed filter, The New York Times reports. It showers the user's Snap in little purple showers.

ADVERTISEMENT

Yesterday Snapchat was roundly criticized for a Bob Marley filter, released on 4/20, that some saw as a form of blackface.

More from FADER Video
Snapchat Added A “Purple Rain” Filter To Mourn Prince