Grimes Helps Stella McCartney Promote New Perfume

“Sustainability in fashion stuff is something I really care about.”

April 26, 2016

"Sustainability in fashion stuff is something I really care about," Grimes explains at the beginning of her new advertisement for Stella McCartney’s perfume. "That's one of the reasons I like Stella so much," the singer/songwriter/producer continues. "Not something that exists for the sake of aesthetics, but something that exists because someone cares about it."

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On Instagram, McCartney wrote, "So proud to share the same values as @actuallyGrimes." Watch the ad above.

Grimes Helps Stella McCartney Promote New Perfume