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TIDAL Has Gained 1.2 Million Users After Beyoncé’s LEMONADE Exclusive

The service shared new numbers this week.

May 13, 2016

#LEMONADE The Visual Album Is available now on iTunes, Amazon and TIDAL.

A photo posted by Beyoncé (@beyonce) on

According to data obtained from TIDAL by The New York Times, the streaming service has benefited immensely from the exclusive rights to Beyoncé's LEMONADE. The platform suggested that it added 1.2 million users since the album's release, including subscribers and trial-users. In March, TIDAL said it had around three million subscribers.

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The album has reportedly been streamed 306 million times worldwide—for comparison's sake, Kanye West's The Life Of Pablo accrued more than 250 million streams during a ten-day exclusivity period—while the visual has been watched an additional 11 million times.

TIDAL Has Gained 1.2 Million Users After Beyoncé’s LEMONADE Exclusive