Watch Willow Smith’s First Chanel Campaign Video

The phenomenal teenager is ready to expand beauty in high-fashion.

June 27, 2016

Willow Smith has creatively expanded from music to the world of fashion, as she lands her first Chanel campaign as the brand's ambassador. She announced the partnership in March at the Fall 2016 fashion show where she told Teen Vogue, "I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there's a lot of things that come from youth nowadays that need to be expressed and amplified to the world."

In the video for the campaign, shot by Karl Lagerfeld, her locs are styled in a funky up-do—highlighting her captivating glare and contagious energy. Carefree, she dances to Nao's "Apple Cherry," as she models the newest eyewear from the Chanel fall/winter collection.

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Watch Willow Smith’s First Chanel Campaign Video