Kanye West and adidas have today confirmed the long-term future of their working relationship. An announcement from the company announced the "cementing of its long-term relationship with creative pioneer Kanye West" in a deal that is being described as "the most significant ever between a non-athlete and an athletic brand.”
Together adidas and West will create footwear, apparel and accessories for all genders across street and sport with a dedicated adidas team leading the development and creation of all YEEZY products. Included in these plans are retail stores that will serve as distinct hubs for adidas and West developed YEEZY product. Future YEEZY lines will also move beyond their current lifestyle focus to include performance-intended designs, offering options for sport and street.
West, pictured below with Eric Liedtke, adidas CMO, said: “These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”