Kendrick Lamar Freestyles In New Reebok Classic Ad

The rapper describes what the word “classic” means to him.

Kendrick Lamar continues his relationship with Reebok and their Classic line of kicks. In a new spot the rapper freestyles and tells a bit about what the word classic means to him. Words like "timeless" and "forever" are dropped. He recalls the first time he put rhymes on paper in a classroom as a youth and noting everyone was wearing Classics. A pivotal moment for Lamar and he's rocked the shoes since. Watch the video above.

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Kendrick Lamar Freestyles In New Reebok Classic Ad