After releasing three singles, Oakland rapper Elujay has shared his new project, Jentrify. The project is upbeat and soulful, relying on live instrumentation and melodic hooks as its backbone. The project is also extremely timely, as Oakland, and cities around the country, experiences rapid gentrification and displacement, Jentrify serves as an important representation of the city's creative voices that are thriving in spite of these changes.
"I wanted to make a soundtrack of Oakland before all this stuff happens," Elujay told Noisey today. "I wanted to give people nostalgic sounds and references. The culture of the city has been depleting since all of the people have been moving in, so this was a sensitive subject I've been dealing with."