excited to announce my partnership w/ @puma #RunTheStreets ||— The Weeknd (@theweeknd) September 29, 2016
also excited to release my PumaXO shoe and clothing line in 2017 🤘🏾 pic.twitter.com/Wb6hyqYsCE
The Weeknd has announced that he will be joining Puma as a partner for the brand's upcoming "Run The Streets" campaign. The Toronto pop star will also collaborate with Puma for the upcoming PumaXO collection of footwear and clothing, which will arrive in 2017. The Weeknd joins Rae Sremmurd and Young Thug as the latest artists to collaborate with the brand. On Wednesday, Rihanna's held a fashion show for her second Fenty x Puma collection.
The Weeknd's Starboy album is out on November 25. Watch his recent video for the Daft Punk-assisted title-track below.