Monomyth Have A Garbage Beach Day In “Aloha” Music Video

Their new album Happy Pop Family is out November 4.

There wasn't a more definitive time for surfer bum culture than July 1922, or so Monomyth's new music video for "Aloha" imagines. The Dr. Cool-directed clip for the breezy psyche-pop tune is an 8mm-style home movie following a group of friends heading to their closest beach, which also happens to be a literal garbage dump. It does have all the seaside staples, though, like a terrible mermaid and a human hand.

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"There is a little bit of a Tom Sawyer and Huck Finn vibe, the whole at your own funeral watching people cry thing," Monomyth's Josh Salter told The FADER over email. "Sometimes it is fun to indulge the shadow self and just wallow in negativity. Use a garbage bag as your pillow if that is where your head is at. I think people used to call it "purging." I went to Hawaii to work on a friend's art project between the songs conception and recording so I thought 'Aloha' was fitting because its meaning encompasses both hello and goodbye."

Monomyth's new album Happy Pop Family is out November 4, and you can preorder it here.

October 18, 2016
Monomyth Have A Garbage Beach Day In “Aloha” Music Video