The New York City OVO Flagship Store Is Now Open

According to reports, only five people at a time are allowed in the store on opening day.

Earlier this week, Drake and the OVO crew teased the opening of their first New York City flagship store with a short black-and-white video featuring the city in all its glory and with a heavy dancehall beat as a soundtrack to the announcement. As of today, December 10, the store is officially open at 54 Bond Street in NYC's Bowery neighborhood.

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According to Complex, only five people are being let into the store at a time, but the line is moving relatively quickly. Meanwhile, a short video (above) from Billboard displays at least part of the store's sparse setup, which includes a variety of OVO snapbacks and beanies, large jackets, sweaters bearing the brand's well-known owl logo, and a white shirt that reads "Welcome NYC October's Very Own."

There's no word yet on store hours, but we'd get to lining up now. Looks like it's going to be a sellout day for the new flagship.

The New York City OVO Flagship Store Is Now Open