Migos's hit "Bad & Boujee" is already on the charts thanks in part to meme campaigns. But on Sunday night, the Culture single got a renewed boost when Donald Glover called it "the best song ever" as the creator and star of Atlanta accepted his Golden Globe award for Best TV Series for a comedy or musical. Such a high-profile mention was likely to translate to increased success for the song, and there are already indications it has: according to analytics provided to The FADER by Spotify, streams of the track between the hours of 7 a.m. and 9 a.m. on Monday morning are up 243% compared to the same point as last week.
The track rocketed to number one on the Billboard Hot 100 this week, which means the song's already intense popularity is likely a factor in the surge. But given the amount of publicity Glover's high-profile shout-out received, it's safe to say the massive amount of new listeners is in part thanks to him. These numbers will factor in on next week's charts.
A representative for Migos provided the following statement to The FADER: "It was an honor to have been on ATLANTA as guests and to have our friend Donald Glover thank us in his Golden Globes acceptance speech is real recognizing real. We put our city on our backs and we want to thank him and the whole world for making "Bad and Boujee" as successful as it is. C U L T U R E album coming 1/27."