There's a lot going on in the latest campaign video from Adidas Originals. Original is Never Finished is a glitchy, hypermodern short film that finds an eclectic cast of creatives and athletes singing along to a super dramatic take on Frank Sinatra's "My Way." Among others, Dev Hynes, Stormzy, photographer and FADER friend Petra Collins all show up, as do Kareem Abdul-Jabbar and Lakers rookie Brandon Ingram. Watch it all unfold up top.
Watch A New Adidas Originals Campaign Video Starring Dev Hynes, Snoop Dogg And Stormzy
Petra Collins and Kareem Abdul-Jabbar help round out a varied cast of creatives.
January 18, 2017