BEAMS Beyond Tokyo Celebrates 40 Years Of The Seminal Japanese Brand

Rizzoli highlights major moments in BEAMS’s wonderfully collab-centric history with its first-ever book on a Japanese retailer.

February 14, 2017

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No one does collaborations like BEAMS. Since opening its modest Harajuku storefront in 1976, the Japanese brand has expanded tremendously while remaining at the vanguard of retail fashion through its innovative emphasis on — and impeccable execution of — collaborations. BEAMS has linked up-and-coming designers with major brands like Nike, Reebok, Arc'Teryx, and adidas for fresh and highly coveted takes on clothes and goods that touch our everyday lives.

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Out today via Rizzoli, BEAMS beyond Tokyo commemorates this journey and collab-centric philosophy, highlighting major moments and designs through photos, drawings, interviews, and essays from contributors like Nigo, Sofia Coppola, and W. David Marx.

Get your copy here.

BEAMS Beyond Tokyo Celebrates 40 Years Of The Seminal Japanese Brand