Pixx Announces Debut Album The Age Of Anxiety, Shares Tripped-Out New Video

“I Bow Down” pays tribute to our many-sided selves.

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Pixx's inventive videos are always well worth a watch. For recent synth-pop jam “Grip” the British singer defied gravity, and “Baboo” gave a tough edge to the Super 8 style. Her creativity skews to the leftfield, but her performances are given lightness by her melodious and purposeful singing voice.

Her new release is the punchy synth track “I Bow Down” — the lead single from her debut 4AD album The Age of Anxiety — and has the strangest video I’ve seen in a while. Pix appears hairless and covered in clay or fluro paints, singing alongside moulded head casts of herself. One of these is covered in in colorful string, which she pulls like a puppeteer. In other shots she contorts her neck in a way that reminds me of the mind-bending visual for Björk’s 1997 classic “Hunter."

"I’d been experimenting with head casts for a while with [make-up artist] Natasha Lawes for a while,” Pixx explained to The FADER over email. "We liked the idea of a constantly changing identity; that was the root concept of the video. The video shows me in different forms of myself — it represents the different states of mind I was in during the writing process for my album, and let me engage with a persona that I have never accessed before.”

Watch the video above. 4AD will release The Age of Anxiety on June 2.

February 15, 2017
Pixx Announces Debut Album The Age Of Anxiety, Shares Tripped-Out New Video