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YouTube Will Remove 30-Second Non-Skippable Ads In 2018

A Google spokesperson said the company is “committed to providing a better ads experience for users online.”

February 20, 2017
YouTube Will Remove 30-Second Non-Skippable Ads In 2018 The YouTube logo at a tech conference in Paris, December 4, 2012.   AFP / Getty Images

Good news for the future of internet browsing: Google has announced that they will be removing 30-second non-skippable ads from YouTube videos in 2018, a spokesperson for the company confirmed to The Verge.

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“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a rep for Google said.

However, the news doesn't mean that all non-skip ads are disappearing. 15 and 20-second ads will remain and Google plans to replace the 30-second spots with 6-second "bumper ads, which were introduced last year and are designed to go along with shorter videos that are more commonly being streamed on mobile devices.

YouTube Will Remove 30-Second Non-Skippable Ads In 2018