Electronica posted (and subsequently deleted) a series of tweets announcing the album's completion in 2011, but that was obviously premature. "When it’s ready, when it’s ready," he said. "It don’t matter if Donald Trump say, "Put the album out." Maybe if Minister [Louis] Farrakhan said put the album out then maybe I might go home tonight and throw something together and put it out."
The rapper insisted that the project would be released, before questioning the album as a format. "Then again, an album is a false concept anyway. An album is something that was created by corporations as a product to make money. People have been making music, doing plays and telling stories around fires for trillions of years. I like albums but I’m not too really handcuffed to the concept of that."