Niia Returns To “Hurt You First”

The L.A. vocalist also announced her debut album, I.

February 24, 2017

L.A. singer Niia is back today with a video for “Hurt You First,” off her long-awaited debut album I. In the Sasha Samsonova-directed clip, multiple Niias are trapped in anguish together as they sing about getting back at a lover. There's a surprise twist at the end that leaves lots of questions about who is really in control.

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Over email, Niia explained the meaning behind the emotional song.

“"Hurt You First" is about protecting yourself in a relationship," she said. "I don't want to get hurt — so I'm going to HURT YOU FIRST. It came from a personal place when I realized it's hard for me to just let things play out... especially when it feels too good to be true. I need to control it even if that means messing it up."

Thumbnail image via Fahim Kassam

Niia Returns To “Hurt You First”