Today Big Sean officially announced his upcoming collaboration with Puma. The Detroit rapper first made mention of his deal with the sportswear brand in late February in an interview with GQ, and today tweeted out an image of himself in a custom Big Sean x Puma hoodie.
Big Sean's official title is "Creative Collaborator and Global Brand Ambassador," and the collection is slated to debut in spring 2018.
This is not Puma's first foray into celebrity collaborations. The company has worked with Kylie Jenner, The Weeknd, and, most notably, Rihanna. The latter recently debuted her third Fenty x Puma collection at Paris Fashion Week.