Hoan’s “Ways To Love” Video Is An Erotic Visual Ode To The Sensation Of Touch

The Montreal post-punk band pay tribute to love’s greatest instruments.

March 13, 2017

"Make a list of the top 10 ways/ to say I love you/ and throw it away." Hoan's song "Ways to Love" can sound defeated in lyrics like these, and in the music's bent, jangly post-punk. But the music video, premiering today on The FADER, is an optimistic reading of the source material. The Alex Seltzer-directed clip is a tribute to our hands, the appendages that help plant and nourish love and affection throughout our lives. Against colored screens, the disembodied hands wave, touch, graze, and smoothen as the camera lingers sensually over every detail.

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"'Ways To Love' is a song that touches on the aspects of love that are unspoken: the intimacy, the emotional connectivity, the psychological togetherness that just kind of happens over time," Hoan told The FADER over email. "It is the first song that uses electronic drums, and is probably the most emblematic of where we want to go with our music. It's thin and wiry at times, but then lush and all encompassing at others."

Hoan's debut EP Modern Phase is out April 28 on Fantome Records. Check out the band's tour dates below. Preorder it here.

Thumbnail photo by Richmond Lam

Hoan tour dates

3/17 - SXSW / Pop Montreal Showcase - Swan Dive w/ Co/ntry & She Devils
3/29 - Winooski, VT - ARTS RIOT w/ Half Waif
3/30 - Albany, NY - Pauly's Hotel
3/31 - Boston, MA - Artificial Contact w/ Edgar Clinks
4/1 - Providence, RI - Machines with Magnets
4/2 - Queens, NY - Trans-Pecos w/ Operator Music Band
4/4 - Baltimore, MD - The Crown w/ Boon
4/5 - Washington, DC - Slash and Run w/ Boon
4/6 - Cleveland, OH - Now That's Class w/ Pills
4/7 - Oxford, OH - House Show
4/9 - Cincinnati, OH​ - MOTR
4/19 - Guelph, ON - District Lounge
4/20 - Hamilton, ON - This Ain't Hollywood w/ Big Knife Little Knife.
4/21 - Toronto, ON - Baby G w/ Duchess Says (Modern Phase EP release)
4/26 - Montrea​l​, QC​ - RITZ PDB (Modern Phase EP release)
5/5 - Winooski VT - Waking Windows Music Festival / BSTB SHOWCASE w/ She Devils

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Hoan’s “Ways To Love” Video Is An Erotic Visual Ode To The Sensation Of Touch