Scandi-Pop’s Bright New Hope Sigrid Has A Blast In Her “Don’t Kill My Vibe” Video

A brightly colored kiss-off from the Norwegian artist.

March 31, 2017

"You think you're so important to me, don't you?" trills Norwegian pop singer Sigrid on her carefree debut single "Don't Kill My Vibe." Full of pitch-shifted vocals and a chorus that positively booms, it's a strong early contender for anti-fuckboy anthem of 2017. Sigrid, whose voice fizzes with a ragged, raw quality, also has an absolute blast in the video, where she slides and stomps around colorful sets.

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“‘Don’t Kill My Vibe’ is really important to me, and I think it’s because the tune is about something I didn’t really want to admit," Sigrid wrote in an email to The FADER. "I was in a writing session with some people that made me feel very small, like my opinion wasn’t important. and I didn’t answer back! I got pissed off at myself for not speaking up in that session, ’cause I thought I was that kind of person. But in that session, I said nothing, just because I was afraid of overreacting. So it felt terrific to finally get it all out in this tune I wrote with the wonderful Martin Sjølie.” Watch the video above, and look out for Sigrid's debut EP in May.

Scandi-Pop’s Bright New Hope Sigrid Has A Blast In Her “Don’t Kill My Vibe” Video Sigrid   Francesca Allen
Scandi-Pop’s Bright New Hope Sigrid Has A Blast In Her “Don’t Kill My Vibe” Video