When Future released his self-titled album in February, "Mask Off" became an immediate internet favorite, propelled by its catchy chorus and flute sample, courtesy of Metro Boomin. The song became the subject of the viral #MaskOffChallange, as fans found creative ways to recreate the song's flute line.
It seems that the, similar to Rae Sremmurd's "Black Beatles" and Migos's "Bad and Boujee," the #MaskOffChallenge has had some effect on the song's commercial success: "Mask Off" has been certified gold and is currently sitting at No. 18 on the Hot 100.
In March, Future made chart history with releases of Future and HNDRXX, becoming the first artist to earn back-to-back No. 1 debuts in successive weeks on the Billboard 200 albums chart.
See some standout examples of pro and amateur musicians doing the #MaskOffChallenge here.
