Kendrick Lamar Revealed His Album Title In The “Humble” Video And No One Noticed

The TDE rapper is wearing a shirt that reads “DAMN” in his latest visual.

April 11, 2017

DAMN. by Kendrick Lamar.

A post shared by Kendrick Lamar (@kendricklamar) on

Kendrick Lamar unveiled the album artwork and tracklist for his upcoming DAMN. album on Tuesday, confirming details of the album which had previously been listed as untitled and with a blank tracklist on the iTunes pre-order. But the TDE rapper had already offered a clue about the title of his fourth studio album in the video for recent single, "Humble."

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In multiple scenes from the video, directed by Dave Meyers and The Little Homies, Kendrick rides a bike on road that seems to imitate the earth's curves and, as Brandon Jenkins pointed out on Twitter, he's wearing a white t-shirt that reads "DAMN."The shirt can be seen 40 seconds into the video and at the 2:39 mark.

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Kendrick Lamar's DAMN. album will be released on April 14 and boasts features from Rihanna and U2. The Compton native scored his highest-charting single as a lead artist with "Humble" on Monday, debuting the song at No. 2. Watch the video for the single below.

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Kendrick Lamar Revealed His Album Title In The “Humble” Video And No One Noticed