Palace Announces New York City Store With A New Video Starring Jonah Hill

The London skate brand’s second retail store will open its doors on May 5.

April 27, 2017

Palace has announced it is opening a new store in New York City in May. The London skate brand shared the news in a short video, which stars Jonah Hill and Leo Fitzpatrick, on Thursday. In the clip, the two actors are wandering around N.Y.C., when they are each confronted by a transforming Palace logo.

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The brand has not yet announced the location of the store, which is set to open its doors on May 5 and will be its only other retail space outside of the London flagship. The store's opening will coincide with the upcoming release of Palace's Summer '17 collection next week. Watch the announcement video, starring Jonah Hill and Leo Fitzpatrick, above.

Palace Announces New York City Store With A New Video Starring Jonah Hill