Lonzo Ball, the 19-year-old star point guard for UCLA, revealed his signature shoe, the ZO2, on Thursday. For $495 dollars, fans of the athlete can lace up like their favorite college basketball player.
Twitter users could not believe that Big Baller Brand, the company owned by Ball's father Lavar, would price the shoes at almost $500, and immediately started making jokes.
Many people noted that Ball's sneakers looked a lot like Kobe Bryant's signature shoe, which runs at about $150.
Even Shaquille O'Neal got in on the action by @-ing Lavar Ball and imploring him not to overcharge for sneakers. (Shaq sells his shoes through Payless and Walmart in order to make the affordable.)
Lonzo Ball has yet to play a game in the NBA, but is expected to be a top draft pick this summer.