Fyre Festival Hit With Sixth Lawsuit

A report claims that the PR firm behind the event did not create accurate promotional materials.

May 08, 2017

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Fyre Festival is now facing six lawsuits from would-be attendees of the catastrophic festival. Rolling Stone reported on Monday that a sixth suit has been filed against the organizers of the festival.

This time, in addition to Ja Rule and Billy McFarland, the festival's PR agency 42West and the advertising company Matte Projects have been named in the case.

The defendants in this latest round of legal trouble comes from Kenneth and Emily Reel, a couple that paid $4,600 for a VIP villa at the festival. The couple never made it to the Exumas, and were stuck in Miami unable to get to the island.

The couple is asking for $5 million from Ja Rule, McFarland, and the advertising and PR agencies. According to the lawsuit, "Defendants sold tickets for a music festival of unparalleled luxury. In reality, Fyre Festival was the opposite. The event fell woefully short of what was advertised in virtually every way."

The advertising and PR agencies are being named because the festival "did not take any steps, let alone reasonable steps, to ensure that their promotional materials and marketing campaigns were accurate." The ads for Fyre Fest included a video featuring models like Kendall Jenner and Bella Hadid.

You can read all of the legal documents from Rolling Stone on Scribd.

Fyre Festival Hit With Sixth Lawsuit