Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA’s very own prototype shop in Älmhult. "We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture” to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it's IKEA". Photo @piotrniepsuj . #IKEAtoday #Collaborationpartner
After it seemed as though Balenciaga ripped off IKEA's classic blue bag, the 99-cent “FRAKTA” tote has been the subject of a DIY fashion craze , inspiring bucket hats, sneakers, and more. Now, the trend has reached new heights: IKEA and Virgil Abloh's OFF-WHITE brand have announced an upcoming collaboration.
“IKEA provides a landscape – fertile soil for new ideas and concepts," Abloh said of the collab. "My duty then, is to provide something provocative. Given how tremendous this opportunity is, I’m not content to make another chair.”
He continued: “I love working with the best in class of any genre. IKEA is a brand that spans generations – that stands for something. To give this collection a young approach and pay respect to that DNA is my goal.”
Watch Abloh discuss the collaboration around the 19-minute mark below.