Even though Taylor Swift has been busy all day with her duties as maid of honor for her childhood BFF Abigail Anderson's wedding, that didn't stop her from dropping some major news tonight. Fans were tipped off about another upcoming release when the pop star posted a cryptic announcement about the Alabama vs. Florida State football game on Instagram. During an ESPN commercial, Swift exclusively previewed a brand-new song called "...Ready For It."
The track was also featured in a commercial to promote the fall programs on ABC that played shortly after.
Last week, ESPN featured her latest single "Look What You Made Me Do" in an advertisement to promote Week 1 of NCAA College Football. (No, it wasn't this corny photo.) Obviously, this is another one of her carefully arranged corporate partnerships. In addition to these networks, Swift locked down deals with UPS and Target to promote her next album.
Update 9/3/2017 12:00pm EST:"...Ready For It" is available to stream now on Apple Music, YouTube and Spotify.