Rihanna Brought Millennial Pink Mountains To The Runway For Her Fenty x Puma Show

Tune in now for a live debut of SS18.

September 10, 2017

the show. @puma

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Once again, Rihanna has returned to NYFW to debut another Fenty x Puma collection. SS18 is reportedly the last line the pop star is collaborating on with the brand and will be revealed live from Park Avenue Armory. Rihanna started teasing the pastel-hued fashion show on Instagram this afternoon.


when yo nailz and yo invitation match #FENTYXPUMA I'm going live tonight so y'all could show up uninvited af.

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Reporters have been sharing shots from the runway on Twitter. So far, there are mountains of pink powder in the backdrop. As The Fashion Law pointed out, the layout for the set is reminiscent of the purple sand dunes from Prada SS15. Footage from backstage revealed that models Adriana Lima, Joan Smalls, Kaia Gerber, Taylor Hill and Slick Woods were cast to walk in the show.

For anyone that didn't receive a formal invitation to the show, Rihanna is streaming it live on her Instagram. (Fenty Beauty is also posting behind-the-scenes footage on Instagram Stories.) The FADER will continue to update this post with more information as the show unfolds.

The show kicked off with BMX riders flying off ramps and doing some flashy tricks over the sand mounds.
Motocross is the theme for SS18.
Buckle up for this line, literally.
Orange is the new black.
Rihanna stepped in to redefine the flip-flop for your next Spring Break.
The sporty collection is stacked with bodysuits, bodycon dresses, bathing suits, and more.
Rihanna closed the show on a bike because she's Rihanna.
Rihanna Brought Millennial Pink Mountains To The Runway For Her Fenty x Puma Show