"New Freezer," Rich The Kid's single with Kendrick Lamar, now has a music video. It's co-directed by Jack Begert and Dave Free, who frequently helms videos along with Lamar as the directing duo The Little Homies. It's full of the striking imagery that turns hip-hop tropes on their heads, as we've come to expect from Top Dawg Entertainment-related videos. These include: a hand firing a gun through velvet curtains, a storefront with twirking dancers, and two cars that seem to represent each rapper's personalities. Rich The Kid pushes a diamond-shaped single seater from the year 3000, with Kendrick in a classic racer, modded to look like a Martian roadster. Watch the video for "New Freezer" above.
October 30, 2017