Camper, the Spanish footwear line originally known for its mom-friendly, comfort-over-style image, has made bold leaps in design and collaborations over the past few seasons, and they've all been stunning. In 2016, the brand released the Kobarah, a bubbly, avant-garde balloon animal of a sandal, and then went on to collaborate with the effortlessly cool NYC based Eckhaus Latta.
At this point, Camper has enough co-signs to prove that they're not only pioneers of comfort, but also of aesthetics. The line has never been afraid of pushing boundaries, which isn't too surprising coming from a footwear line that's known for its twins: pairing two slightly different shoes and colors to make a unique pair.
Camper tapped into its weirdo DNA for its SS18 campaign, launching a series of videos of quirky, archetypes based around their new designs, which put a Camper spin on classics like the slingback and oxford. The videos are endearingly wacky yet beautifully executed, and all set in a bizarre, ’80s picture day setting, with each persona matching a new design in both aesthetics and personality.
Camper's new identity is constantly evolving, proving that their cool streak is far from a fluke. Peep highlights from the campaign below.
I'm obsessed with Brooke, the leather slingback sandal with a modest heel that feels like the cheapest sub-tropical getaway at $160.
One look at the Drift sneaker is all it takes to know we have a true 90s throwback on our hands. The sporty silhouette is killer and, in my opinion, there are very few things that are as easily chic as camel brown leather.