When we look back on the most exciting moments in hip-hop in 2018, odds are that list will include the "Who Run It" challenge. It was launched by G Herbo in March, when the Chicago rapper freestyled over the beat for the classic Three 6 Mafia song live on K104FM. Snippets of the appearance caught fire online, eventually reaching Drake, who urged Herbo to release a full version. A few days later, Herbo dropped a remix that delivered on the freestyle's shoulder-bopping promise.
Lots of rappers have since shared their own versions of the song as well. The beat's newfound popularity is a testament to Three 6 Mafia's enduring influence, but the deluge of new versions is also fresh and fun. It's turned into a digital cypher with some genuinely thrilling moments, and it just keeps growing organically.
Below, we've compiled a few of the best versions of the "Who Run It" challenge. Since the craze started with a snippet, we've sprinkled a few of them in with full versions.
Trippie Redd and Lil Yachty
Lil Uzi Vert
G Herbo shared a preview of Uzi's verse on social media. It's rumored to be included on a new remix of Herbo's fire-starting original freestyle.
Dave East and Vado
Chief Keef and Edai
This version isn't technically part of the "Who Run It" challenge – snippets appeared on Edai's Instagram in 2017. But hopefully including it here will encourage Sosa to leak the studio version.
The challenge got so big that even one of the original rappers put out a new take. While he shouts out a few of the rappers who helped give "Who Run It" more life, Juicy J has words for other artists who run with his style without paying tribute: "Paying homage is a real nigga move, bitch I paid my dues / Sold a million out the trunk, you niggas Uber Pool."