NYC line For Good Luck gives dreamy vintage gowns a new life

“Vintage clothes hold some sort of magic from their past lives that I believe is good luck.”

May 17, 2018

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A dress can live many existences, and Olivia Horan might know this better than most. After all, her recently launched line For Good Luck is built off this very notion. For her opening collection, Horan took vintage gowns and 80s style prom dresses and repurposed them into tops for a look that's singular and romantic-as-hell.

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"Vintage clothes hold some sort of magic from their past lives that I believe is good luck," wrote Horan on For Good Luck's Instagram. "Also the fact that you aren’t contributing to the wasteful clothing industry and helping to save Mother Earth. That’s good luck for sure!"

Beside earning some beneficial karmic points, each piece is hand sewn and sourced in NYC, and retains its original air of glamour — think majestic ruffle detailing, dress-up worthy puff sleeves, and dreamy floral prints. It's reincarnation with the added bonus of looking unbelievably cute, and that's something worth getting behind.

A post shared by FOR GOOD LUCK (@forgoodluck) on

A post shared by FOR GOOD LUCK (@forgoodluck) on

Thumbnail via For Good Luck's Instagram.

NYC line For Good Luck gives dreamy vintage gowns a new life