With reports that Drake's latest album Scorpion is being streamed 10 million times per hour on Spotify, amassing to 132 million plays on its first day, it should come as no surprise that it's shattering records at Apple Music, too. The rapper's fifth studio album now holds the US and global streaming records on the service, with 89.9 million streams on its first day of release.
Drake's long-standing history with Apple has thrown their promo efforts into overdrive, with a website that lets you make your very own Scorpion-inspired album artwork and Siri rattling off close to a dozen answers to the question "what is Drake's nickname?", The Verge reports.
Thumbnail image by Netflix via Getty Images.