These women artists are rallying against a sexist guitar pedal advert

“The Pussy Melter” effect is a collaboration between TC Electronic and comedy band Steel Panther.

July 10, 2018
These women artists are rallying against a sexist guitar pedal advert Michelle Zauner of Japanese Breakfast performs onstage during the 2018 Coachella Valley Music and Arts Festival Weekend 1 at the Empire Polo Field on April 15, 2018 in Indio, California.   Matt Cowan/Getty

Musicians including Japanese Breakfast’s Michelle Zauner and Braids’ Raphaelle Standell-Preston have criticized musical audio equipment company TC Electronic for using sexist language to describe its new guitar effect.

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The criticism began on Monday, July 9, when TC rolled out its "Pussy Melter" effect, a preset guitar pedal sound endorsed by the hair metal band Steel Panther. A description for the effect reads: “When we met up with Steel Panther’s oh-so-humble guitarist, he had only one condition: that the tone be as wet as the ladies on the front row."

A petition has been launched to pressure TC into removing the product from the market. Braids shared a link to the petition with Standell-Preston writing: "As a female guitarist and just a female in general this makes me super disappointed!” Japanese Breakfast responded, “This is fucking disgusting.” Check out a selection of the responses below.

The FADER has reached out to Steel Panther and TC Electronic representatives for comment.






These women artists are rallying against a sexist guitar pedal advert