Watch a new video from Elle Teresa, the hardest rapper in Tokyo

Go off!!!

August 15, 2018

Elle Teresa is one of my favorite new artists. She's an adorable, impeccably dressed rapper from Japan, making chest-pounding music that sounds like it could very well be straight out of any major studio in Atlanta.

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Today she's dropping the two-in-one video for "Kira Kira" and "No Cap," directed by Amarachi Nwosu in collaboration with new indie label YAOYA. Each song is a hard-hitter in its own right, but "Kira Kira" features one of my favorite lyrics in a while: "I'm a sassy bitch, yeah you're jealous," Elle raps, in Japanese. The video begins with textured vignettes of Elle and a lil' posse, hanging out and riding 'round through after-dark Tokyo, before moving indoors and switching into a fast-moving, Technicolor journey through her personal style.

“'Kira Kira' translates to 'twinkling' or 'shining' in English and this song represents me striving to be at the highest level. A lot of artists, especially girls, in Tokyo are scared to say that they’re the best, but I wanted to show people that you can believe in yourself and it’s OK," says Elle Teresa. "I believe I’m the hardest rapper so everybody is looking at me like I’m a shining star. That’s what the song means to me. At the same time, because I’m a star I’m waaaay too high up to hear or even notice all the haters or noise.The best I can do is keep doing me.”

Thumbnail image by Lena Egorova

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Watch a new video from Elle Teresa, the hardest rapper in Tokyo