The search for the elusive intersection of comfort and style is all year round but perhaps most urgent during the hot summer months, when the days are swallowed up by rigorous activity and many more passing eyes. Incidentally, festivals are a great testing ground for outfit-endurance, with the long waits under the sun and the equally intense desires to feel comfortable and stand out.
Attendees at this year's Governors Ball found that comfort-cute sweet spot easy, creating bold blocks of color with forgiving fabrics. They were statements that still held up even after tromping through mud and sweaty crowds. We also saw friends wearing complimenting outfits, updating the idea that matching with your BFF can still be cool. They were never exact copies, but coordinating looks; two friends in similar wide-legged pants, two friends in graphic tees with dyed hair, two friends with recurring accents of purple. Imitation may not be the sincerest form of flattery, but it is a fruitful starting point if you're planning to step out with a crew this summer.