Last week, PC Music founder A.G. Cook shared a 79-track album called 7G. Apparently dead-set on running up his score in 2020, Cook will release another full-length project, Apple, on September 18. This one has the more modest tracklisting of 10 songs, and "Oh Yeah" is the first taste of what to expect. In the music video, streaming above, Cook does some convulsive dancing in a white almost-void populated by a few items of furniture and a French bulldog. Watch above.
Cook dove into the making of "Oh Yeah" in a press statement: “The notion of pure, classic songwriting is one of the core aspects of the album, and 'Oh Yeah' is maybe my most direct attempt. I was really inspired by Shania Twain and how her clean, slinky vocals tell you as much about the song as her lyrics. The song itself - like most pop music - is really about confidence & escapism, and how bittersweet those things can feel.”
He went on to discuss how Apple fits into his discography:
“Apple is my own take on Personal Computer Music. I've always been interested in the blurred line between bedroom and professional studio production, and at what point a personality either gets created or accidentally takes shape. For me there's a great sense of freedom in combining something slick with something naive - a reality where anything could happen. In calling the album Apple, I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable - from computers to The Beatles, New York to Snow White, and an entire world of history and mythology. A little free advertising doesn't hurt.”